Broadcast Scheduling for Mobile Advertising
نویسندگان
چکیده
منابع مشابه
Broadcast Scheduling for Mobile Advertising
We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping in one of two shopping centers in the vicinity of London. The ads typically contained a limited-...
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1 Broadcast Scheduling for Information Distribution Chi-Jiun Su a; Leandros Tassiulas b; Vassilis J. Tsotras c; a Department of Electrical Engineering, Polytechnic University, Brooklyn NY 11201 E-mail: [email protected] b Department of Electrical Engineering, University of Maryland, College Park MD 20742 E-mail: [email protected] c Department of Computer Science, University of California, Riv...
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In this report, the problem of broadcast scheduling in Push broadcast systems is studied. We introduce an optimization approach that leads to well justified policies for Push broadcast systems with generalized cost functions. In particular, we apply our results to a Push broadcast system with different deadlines associated to the files while allowing the files to have unequal demand rates and l...
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ژورنال
عنوان ژورنال: Operations Research
سال: 2003
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.51.4.509.16104